Job Description

Join to apply for the Chief Marketing Officer role at UB Greensfelder

UB Greensfelder is seeking a visionary and strategic Chief Marketing Officer (CMO) to lead our marketing and business development efforts, ensuring that we effectively communicate our firm's value, enhance our brand reputation, and drive sustainable growth.

Position Overview

The Chief Marketing Officer (CMO) will be responsible for the overall marketing, business development, and communications strategy for the firm. The CMO will work closely with the Chief Operating Officer and leadership team to align marketing efforts with the firms goals and client needs. This role requires an in-depth understanding of the legal industry, client acquisition strategies, and branding, with the ability to oversee a range of marketing initiatives, including content development, digital marketing, events, public relations, and client relations programs.

Key Responsibilities

• Lead the creation and implementation of a comprehensive marketing strategy that aligns with the firms business objectives and target client base.
• Position the firm as a thought leader in key practice areas, ensuring that brand messaging and marketing communications reflect the firm's expertise and values.
• Conduct competitive analysis and industry research to inform marketing strategy and positioning. Identify trends and adjust tactics to ensure the firm remains competitive in the legal industry.
• Oversee client engagement strategies to strengthen existing relationships and attract new clients. Lead efforts to identify and pursue new business opportunities.
• Collaborate with attorneys and practice groups to develop business development strategies, including targeting prospective clients, cross-selling services, and pursuing new matters.
• Develop programs to maintain strong client relationships, including thought leadership content, newsletters, and events. Ensure client feedback loops are established to continuously improve service delivery.
• Lead digital marketing efforts, including SEO, SEM, social media, content marketing, and website optimization, to increase the firms visibility and attract relevant traffic.
• Oversee the development of engaging, client-focused content such as blogs, articles, case studies, white papers and ensure that the firms website is optimized to showcase services and expertise.
• Manage the firms presence on key social media platforms and ensure that PR efforts reflect the firms leadership in the legal sector.
• Develop and execute a content strategy that showcases the firms legal expertise and thought leadership through blogs, webinars, case studies, whitepapers, and speaking engagements.
• Oversee the planning and execution of key industry events, client seminars, and conferences. Ensure the firm is represented at relevant legal and business forums.
• Work with attorneys to identify speaking engagements, media opportunities, and publications that enhance the firms reputation and market presence.
• Manage, mentor, and develop a high-performing marketing and business development team.
• Collaborate with other departments such as HR, IT, and Finance to ensure alignment in firm-wide communications and branding.
• Allocate and manage the marketing departments budget effectively, ensuring a high return on investment for all marketing and business development initiatives.
• Continuously monitor the performance of marketing campaigns and initiatives, adjusting strategies and tactics based on measurable outcomes and firm objectives.
• Use marketing analytics and KPIs to track campaign performance, client acquisition, and brand impact. Regularly report on results to the Managing Partner and leadership team.
• Gather and analyze client feedback and market trends to refine marketing strategies and better meet client expectations.

Qualifications

• Education: Bachelors degree in marketing, business administration, or related field; advanced degree (MBA, JD, or similar) is a plus.
• Minimum of 10+ years of marketing leadership experience, preferably in the legal industry.
• Proven success in developing and executing marketing strategies that drive business growth and brand awareness.
• Experience in digital marketing, public relations, content creation, and event planning within a law firm or similar professional services environment.
• Strong understanding of the legal industry, market dynamics, and client acquisition.
• Leadership experience in managing cross-functional teams and fostering a culture of creativity and results.
• Expertise in digital marketing channels, including SEO, SEM, social media, and email marketing.
• Excellent communication and interpersonal skills, with the ability to collaborate with senior leadership and attorneys.

Personal Attributes

• Strategic thinker with a resultsoriented approach.
• Strong leadership and teambuilding abilities.
• Ability to manage multiple projects and priorities simultaneously.
• Highly adaptable and innovative, with a strong understanding of emerging marketing technologies.
• Proactive, selfstarter, and problem solver with exceptional organizational skills.

UB Greensfelder recognizes the importance of forming inclusive teams of attorneys and staff to foster an environment where creative solutions are made for our clients, and all have the opportunity to thrive and succeed. We encourage candidates from a variety of backgrounds to apply to be a part of our team.

Equal opportunity employer. Title IX, Equal Pay Act, EEOC, ADA.

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