Job Description

Job Description

Job Description

Purpose:

The Marketing Specialist is responsible for driving client acquisition and engagement across retail and mergers & acquisitions business lines. This multifaceted role utilizes creative and analytical skills in digital marketing, lead generation, and design to reflect Credent’s core values while growing market presence.

Job Responsibilities:

• Responsible for developing, managing and continuously improving Credent’s email marketing campaigns including content, implementation, and measurements for retail and M&A audiences.
• Responsible for designing and automating client and lead nurturing journey programs in Salesforce Marketing Cloud.
• Responsible for managing, optimizing and updating Google Business Profile listings for the entire organization.
• Responsible for maintaining and optimizing Credent’s WordPress website, landing pages, and digital content with a focus on SEO and conversion.
• Responsible for publishing, and helping to create ongoing content such as blogs, videos, whitepapers, and other content to support marketing and lead generation initiatives.
• Ability to design and/or make changes to ads, landing pages, print marketing materials and other marketing assets.
• Build and analyze performance reports to evaluate lead generation, campaign effectiveness, and ROI.
• Support Credent’s internal marketing administrative responsibilities as needed including point of sale material updates and team marketing requests.
• Commit to ongoing Salesforce Trailhead training and professional development.
• Collaborate across functional business departments including working with Financial Advisor and the Partner Integration team to support firm objectives.
• Collaborate and work heavily with external vendors to achieve company goals and quarterly rocks.

Education:

Bachelor’s degree in marketing, Communications, Graphic Design, or related field preferred, or equivalent work experience

Experience:

1-3 years of related experience preferred

Job Tags

Similar Jobs